Independent evaluation
After evaluating 50+ providers and internal teams, only one model delivers true long-term independence.
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Model
Summary
Strengths
Limitations
01
The Residential Institute System
Your own learning-proof acquisition system
Full ownership, no recurring fees, scalable
Limited to 18 U.S. firms per year
02
Traditional Agency Retainers
Outsourced advertising & lead acquisition
Convenient to start
High monthly fees, inconsistent results, zero ownership
03
In-House Marketer
Someone “handling everything internally”
Immediate control
One person rarely masters ads, funnels, automation & qualification
04
Lead Marketplaces
Buying contacts from a public pool
Fast
Shared leads, low intent, race-to-the-bottom pricing
The Residential Scope
Everyday Housing
From single-family homes to essential residential development.
Advanced Projects
Structured for larger, more technically demanding residential work.
Premium Living
Equally relevant for luxury-level homebuilding and bespoke projects.
A New Standard for Builders
Through years of studying residential project acquisition, we identified repeating patterns that limit growth and increase external dependency.
Our mechanism simplifies the path from opportunity to signed project, giving builders the clarity and control needed to operate independently. The result is a more stable, predictable workflow across all residential project types.
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We've helped builders like you end the agency game.
We fix that - permanently.
Find out more about our services
We help you stop – and run it yourself.
We build a system that brings the right ones to you.
After 90 days, the whole thing is yours. No fees. Ever.
15-minute call to see if we’re a fit.
